Know your target group & use the
Customer journey What use are all your business goals if the content is not user-focused? The user should therefore always be the focus during planning and creation. The best thing to do is create a buyer persona . This helps you to tailor your content even more precisely to your target group. Once you have created a buyer persona, you should also think about the customer journey . In order to initially draw attention to your brand and products, it makes sense to initially rely on paid media.As the purchase decision approaches, content on the website can often make Special Data the difference. Create relevant touchpoints with your company by using different media types for content distribution. 3. Monitor the results Whether your content distribution is successful or not depends on monitoring. Observe the results of your content distribution closely and draw conclusions for your content marketing. Monitoring instead of putting your feet up Have you followed tips 1 and 2 and now it's time to put your feet up? Stop! Don’t forget to monitor and constantly adapt your strategy.
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Best practice examples: This is how content distribution works There are countless examples of how content distribution can be successfully implemented. I would now like to introduce two ideas to you in more detail. Content distribution with Pinterest Pinterest can be used for content distribution in a variety of ways. According to the PESO model, it could look like this: Paid Media : You have been able to use the platform for Pinterest Ads for some time now . This works similarly to Google Ads, because you enter the keywords for which you want to appear.
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