A hack will only work for a brief period
How to optimise your content for Google BERT? Updates to Google’s algorithm are always in the news and yet the basics still remain the same. Good content + a technically good site + good promotion. However, this update is the largest Google has announced in 5 years. So, it is on a par with Google Penguin (2012) or Gooogle Panda (2011) – you can see the details here.Once these are put in place, it should not affect the type of Phone Number Data queries that you can get for B2B marketing and very few of your clients are likely to find you via voice search. Google thinks that this will only affect 10% of the Search Result pages. If this is this case, there are two lessons to learn: You have to work on the semantics of your articles, and respond as well as you can to the intentions of your users/visitors. Long tail keywords will become more and more important in time.
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Work on semantics and intentions Semantics is about the meaning of words. While we used to talk only about keywords and tried to use as many as possible on our website, it’s now a question of adding all the semantics linked to a subject. For example with this article, a platform like textoptimizer.com suggests different keywords – links, webmasters, backlinks, penalty or even netlinking. But that’s not all! If you’re not getting to the toot of the user’s intentions, the article will flop.
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