Structured data How to get noticed in Google results

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Maybe you have heard of the terms Microformats, Schema markup, schema.org or (structured data) before, but it is not very clear to you what their purpose is. Structured data can help you increase your organic traffic and conversion rate, and this is what the case studies made by top brands in the world say. For example, ZipRecruiter achieved a 4.5% increase in conversion rate , and Jobrapido and Eventbrite managed to double their organic traffic . Do you often know how something looks and use it, but don't know exactly how it works? There is a 99% chance that you will say the same about structured data.

Have you ever noticed how "delicious" Google results can look? When you want to impress your mother by showing her that you know how to make American pancakes, you open the Google cookbook and instantly know what recipe to choose because you like the image of the dish, see what rating it has, how long it takes to prepare it, and besides that, you also find out the number of calories. This is just an example, but you have surely noticed that search Phone Number Data engines try to offer you as much helpful information as possible in different forms right from the first page of results: images, videos, addresses, boxes with explanations, maps, etc. Now that we are done with the pancakes, let's get into the details.



What is structured data in marketing terms? This concept took a concrete form in 2011 when operators from Google, Bing, Yahoo! and Yandex sat down at the round table and decided to jointly create a language with a common vocabulary to help search engines understand the content of web pages more easily. As a result, Schema.org was founded . We can say that structured data, also called markup scheme, represents a standard format for classifying the content found on web pages . By helping the search engine to better understand the context, it will in turn help the users by offering concrete information structured in a different form, different from the classic list with blue links. What is the purpose of structured data? SEO Adequately signals to crawlers what a block of content is about. They have a direct impact on the display mode in the search results, having the role of increasing the click rate even for lower positions. Google Ads You can add structured fragments at account, campaign or ad group level.