How to promote a VKontakte group

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Topface Media experts tell you how to effectively attract subscribers even to a new group on VKontakte, and share the best promotion practices in 2024.
VKontakte should be considered as a promising platform for promotion for several reasons:
the social network's monthly audience in 2023 is 91 million users ; some of these people are actively present only on this platform;
According to Mediascope , VK is the leader among other platforms in terms of average daily population reach;
VK's audience is "growing up", its core now consists of people aged 30-40, with a predominance of women. Many of them actively buy on social networks;
VKontakte offers a variety of promotion tools for businesses of different segments and is especially actively updating after 2022. In 2022, the service presented about 200 updates. On social media marketing service the platform, you can easily create an online store, process advertising requests, analyze campaign results through end-to-end analytics.
Why does a new brand need an online reputation?
Source: Mediascope
Why promote a VK group
A promoted VKontakte group or community opens up the following opportunities:



brand promotion with the aim of increasing sales and audience loyalty.
Uniting people with similar interests and expanding the community with subsequent access to advertising applications.
Additional income from advertising: communities with a live, solvent audience of 5 thousand people or more attract advertisers.
Stages of VK group promotion
You can promote your VKontakte public page sequentially, in stages.
Define the target audience
It is better to analyze the target audience before starting to create a VK public page, before developing the design and content plan. Themes of posts, communication style, design, selection of potential communities for partner publications and collaborations - all this should be focused on the interests of the client.

When the portrait of your subscriber is ready, you can move on to preparing publications.
Prepare content
It makes sense to plan the initial content for several months in advance, because the regularity of the release of materials is important for the algorithms. It will certainly not be perfect, but you can adjust it as you analyze the effectiveness of posting.

Choose the time of publication of posts, focusing on the hours of the highest activity of the target audience. Study the algorithms of the smart feed to understand which posts are better to promote for a fee to achieve coverage.