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Marketing content Email Subscription Enter your email Subscribe Contents What is Google's Knowledge Graph? How the Knowledge Graph influences search How to get in Google's Knowledge Graph How to suggest changes to your Knowledge Panel If you’ve ever seen something like this in the search results… knowledge card harrison ford age … then you’ve already experienced the benefits of Google’s Knowledge Graph. But what is a knowledge graph? How does it work? And how can you take advantage of it to increase brand visibility and improve SEO? In this guide, you’ll learn: What Google’s Knowledge Graph is How it influences search How to get in the Knowledge Graph How to suggest changes to your Knowledge Panel Beginner's guide to how search engines work New to search.


Check out our Beginner’s guide to how search engines work What is Google’s Knowledge Graph? Google’s Knowledge Graph is a knowledge base of entities and the relationships between them. 01 knowledge graph 1 What is an entity? It’s any object or Special Data concept that can be distinctly identified. This includes tangibles like people, places, and organizations, and intangibles like colors, concepts, and feelings. Entities are connected by edges, which describe the relationships between them. Storing real-world data like this helps Google to understand the meaning behind search queries, which means more relevant results for searchers. How does Google’s Knowledge Graph influence search and SEO? Generally speaking, the Knowledge Graph is a positive thing for both users and SEOs.




Users get more relevant search results, and SEOs get more traffic to deserving content. But it’s not all roses and unicorns. There are some downsides. Here are four ways the Knowledge Graph influences search, for better and worse: Google better understands search intent Links are great for gauging the quality of a page, but not its relevance to the search query. That’s fine as long as search queries resemble the language of the content. Google can use quality signals such as links to return the best content from its index. But people don’t always search that way. They describe things in different ways.