The alternative text that search engines use in certain situations

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The ALT Tag, specifically, is  in which it is not possible to display images (in case of loading errors, or even for specific browsers with different types of usability): in this sense, therefore, this tag explains what is actually in that visual file. But this tag must not only be used, it must also be optimized.

Here too, therefore, it is very important to Email Data insert the keyword, a synonym, or concepts related to it, so as to allow search engines a very precise evaluation of the topic covered in that image. SEO Guide: Headings These particular tags, as you already know, show search engines and users the importance that certain portions of text represent for you who are writing them. It's nothing strange: each book is in fact made up of a title, various subtitles and various other textual elements written with particular fonts, so as to be more eye-catching than the normal text.




All this also exists in HTML, thanks to the headings title, subtitle, sub-subtitle and so on, i.e. h1, h2, h3, up to h6 . However, you must always remember one thing: there can only be one h1 tag on a page, and no more . Otherwise, in fact, the search engine risks not understanding which title should be taken into consideration or, more generally, causing confusion.