Do you know what a lead funnel is and how important it is for your company?

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Do you know what leads are? Leads are all users or followers of your company who offered their personal contact details in exchange for content from your company;

When they become leads, these users become potential cust Chinese Overseas Asia Number Data omers and that's when the lead funnel starts to play its role. This is because it represents the entire set of strategies used to turn potential customers into customers.

Step by step, from top to bottom, it's a way to organize your company's different assets and actions to reach the public at different moments in their purchasing journey. Therefore, the lead funnel is essential for generating great business opportunities.

So, how about understanding more about the subject to better direct your strategy? Check out the content we created for you!

What is a lead funnel?
The lead funnel and Inbound Marketing
Funnel-aligned shopping journey
Tips on how to make an efficient funnel
A good lead funnel can determine the success of your company!
What is a lead funnel?
Lead funnel is the representation of the steps that a potential customer goes through from their first contact with the company to closing the sale.

The focus of the funnel is to clearly guide the customer's journey with your company through a set of steps and triggers focused on the business persona.

Thus, allowing Marketing and Sales teams to work together with common goals and in a clear way.

The lead funnel and Inbound Marketing
This funnel is a concept that is directly linked to the Inbound Marketing strategy, or also known as Attraction Marketing. It focuses precisely on attracting, converting, closing and delighting customers for your company.

To achieve this, the strategy is divided into 3 stages: top of the funnel, middle of the funnel and bottom of the funnel.



Top of Funnel
In the top stage, visitors discover that they have a problem or need that needs to be resolved.

And the company's role is to educate these people through rich, relevant and interesting content to move them along the funnel.

Middle of Funnel
When the user reaches the middle of the funnel stage, they have already recognized their problem/need and are considering ways to resolve it.
So, the company's role is to help them with tips and techniques, for example, that mature the lead so that it can be qualified for your business.

Funnel Bottom
At the bottom of the funnel stage, qualified leads become business opportunities, as they are practically ready to be approached by the sales team.

Since they are already aware of their problems/needs, the ways to solve them and understand that your company can solve them.

Therefore, your role at the bottom of the funnel is to show that you are truly indispensable to this lead, so that purchasing or closing a deal is not an option to be left aside.