It's different if a bicycle accident happens right next to us

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The advantage of Instagram: You can publish the pictures you post on Instagram 1:1 at the same time on Facebook. All you have to do is connect the accounts. Of course, this also applies to the ads. You can find instructions on how to use Pinterest for your online shop here . One reason why users follow social media channels is interesting content. So if you invest in good content (see point 5), it will be easier to create social media posts. You can read more information about how to prepare your content for social media in Neele's article.


The hype surrounding Pokémon Go and Playstation VR has shown that augmented Special Data reality (AR) and virtual reality (VR) have a lot of potential. Also in content marketing, as the successful examples of some companies demonstrate. Take a look at them and find out whether it's worth getting into VR content for you. Virtual and augmented reality in content marketing In keeping with the current trend with AR content (left) and VR content (right). A bicycle accident fail video on YouTube: We can have a good laugh about that. It is precisely this distance between the medium and the viewer that is increasingly being eliminated in virtual reality.




The impression is much more intense and real. Research, development and education make use of these new possibilities: For example, doctors can first practice difficult operations virtually or prototypes can first be examined virtually. But VR and AR also have a lot of potential for your content marketing – see for yourself. VR and AR: What does that actually mean? Virtual and augmented reality are now common terms. 360-degree videos are also often classified here - but that is only partially true.