Conducting thorough audience

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So, make sure the site aligns with your brand guidelines and persona. If you haven’t developed these components yet, do that first. Increase Sales – Even if you run a brick-and-mortar business, you should also sell some products online. However, if you only want to drive physical traffic to your store, your site can still do that. One of the best ways is to get visitors to sign up for an email list, so they can get access to discounts and new merchandise before everyone else.

Expand Your Market Share – As your business grows and succeeds, you’ll need to  Cambodia WhatsApp Number Data expand into new markets so you can capture more customers and elevate your brand’s status. So, you may need to create multiple sites for different offices or regions, complete with unique color schemes, cultural elements, and more. 2.  research Before you can start achieving your goals, you need to know who you’re targeting with your site. Who is your ideal visitor, and why have they come across your website? Customer avatars can help you narrow your focus and ensure that your pages are appealing to the right person at the right time.





Audience research can also help with the functional development process. For example, if you’re trying to appeal to a younger audience, you want to be active on social media and make your site more mobile-friendly. If you’re appealing to an older crowd, you may want to use larger fonts and more traditional design elements. 3. Planning the website’s structure Even a simple blog site can have a relatively complex structure, especially as you add new pages and functions.