Text Ads on the Google Search Network

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That Black Friday—Christmas sprint is jam packed with to-dos and the idea of adding a full account’s worth of ad rewrites to your list is terrifying at best.Don’t be the guy who is drinking eggnog alone all night at his desk, lamenting his summer of procrastination. Take this early release as an opportunity to get ahead of the curve and start prepping your ads. Even if you only do a couple of ad groups a week, it will still be well worth your while.

Also be sure to check out my colleague Mark Irvine’s seven best practices for Greece WhatsApp Number Data writing new expanded text ads.Data SourcesData is based on a sample size of 11 accounts (WordStream clients) using Expanded  in June 2016. Erin SaginMEET THE AUTHORErin SaginErin Sagin worked at WordStream for five years with roles in Customer Success and Marketing. She lives in California.See other posts by Erin SaginAt least once a week I’ll click through an AdWords account and stumble upon something I didn’t know existed. Sometimes it’s a targeting method or report.







Once, I learned that just because someone clicks an ad and makes a purchase it doesn’t necessarily mean the conversion should be explicitly tied to that click (degrees in English lit. don’t put much emphasis on attribution…weird, I know). Other times still—and perhaps most embarrassingly—there will be a whole tab I’ve somehow overlooked until serendipity strikes.