KPIs could be any specific behaviors on your site

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1. Establish your website’s key performance indicators (KPIs) Establishing the key performance indicators (KPIs) against which you’ll measure all other efforts is the first step of the conversion rate optimization process. that contribute to your bottom line. That could include the number of page visits, form submissions, clicks on internal links, or clicks on elements for custom conversions. After establishing your KPIs, you’ll want to compare visitors’ actions to your targets to see how well you’re doing. Analyzing user engagement, page views, and traffic sources will help you understand your user behavioral data on the site.

2. Establish and highlight your unique selling point (USP) The first step in converting site Chinese Australia Phone Number List visitors into buyers is highlighting your company’s unique selling points (USPs) and the benefits users will get. One of the best ways to increase your conversion rate is to clearly define and reiterate your value proposition on several website pages. Your value proposition is the argument for why a customer should choose your goods or services over those of your rivals. Your headlines, graphics, and language should all communicate your value proposition and highlight your company’s USP. Marketing studies have shown that a concise statement of your USP — no more than 10 words — yields the best results.



What does a successful ecommerce website need to drive sales? We wrote you an ecommerce essentials checklist. Read the Blog Post & Watch the Video 3. Implement a CRO strategy Make use of a conversion rate optimization (CRO) organizer. The best way to assess and plan to improve your conversion rate is to develop a CRO strategy. Start with an audit of your site, learn more about your site’s visitors, perform A/B tests and other forms of experimentation, and then identify what improvements you need to make to strengthen your conversion funnel. A CRO strategy’s value is that it walks you through every step of the website conversion process.