Social media posts blog posts, and more

fahimfoysal03

In this article you will learn how to: Identify your brand values Finding the Perfect Tone of Voice for Your Business Observe how your audience communicates Create and use tone of voice guidelines Let's go! Use our template to follow the process. Let's look at some examples first. Examples of tone of voice Nike's tone is serious and powerful. The brand has run numerous campaigns over the years to encourage athletes to perform at their best. Here’s an example from their Dream Crazier campaign.

Serena Williams, Nike ad If they think your dreams are crazy, show Jiangxi Mobile Number List them what crazy dreams can do. Many brands favor a more playful aspect, like Dunkin' in this Instagram post : Dunkin' Instagram post Zoom into the cafe to see someone who needs a Dunkin' now. Old Spice, Nike and Dunkin' show how tone of voice can vary dramatically from brand to brand. Why tone of voice is important The words and images you use determine how your customers perceive your brand. Which is crucial, because 88% of people in a recent survey said it's important to buy from brands they trust.



Consider creating a personality for your brand – how should your brand “speak” to others? What message should it send? Setting a specific tone of voice will help you: Stand out from the competition Building your brand (and your authority) Adopt face-to-face communication Stand out from the competition Many brands fall into the trap of adopting the “expected” tone of voice in their industry. However.