should not be isolated from your digital strategy

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By building a marketing strategy based on the synergy between the levers, you gain performance since each lever reinforces the previous one . For example, natural referencing (SEO) allows you to attract new prospects to your website, at the start of the research phase. SEA (paid referencing) will allow you to target intentionalists, those who are more advanced in their research. In the same way, your radio and television communication campaign ! Want to have all the keys to manage your entire digital strategy? That’s good, our experts have created this guide especially for you to teach you how to optimize your strategy! How do I measure the performance of my actions? It is crucial to measure the performance of each of the levers and supports used in order to calculate the ROI of the actions implemented .

There are many solutions for tracking this information, even for offline Korea Phone Number Data levers such as flyers or radio campaigns. Performance measurement has two advantages: Know the levers that convert the most: you will know more about your consumers' journey and will be able to offer them communications and offers that are more suited to their needs. Implement corrective actions: performance monitoring should allow you to be very responsive and optimize your results. Is a keyword performing poorly in Google Ads? The budget set for the auction can be allocated to another that works better to improve your business results. Responsiveness is key.



Also read: The keys to measuring the ROI of your investments As you understand, measuring the performance of your on and offline actions is crucial for your strategy : this is how you will be able to ensure that the levers put in place are working correctly, and determine their ROI. But above all, it is by measuring the performance of your marketing actions that you will be able to determine the optimizations to make to your strategy and make budgetary decisions. To gain efficiency, measurement is essential to help make decisions and optimize your future choices. And in fact, new technologies make it possible to precisely measure the effectiveness of actions and areas of disruption in the commercial chain. Thanks to real-time monitoring, you are responsive and can make all the necessary optimizations to achieve your objectives on time.