“We were starting from zero in terms of marketing tools

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A possible phenomenon via personalized recommendations of new products, discount coupons, promotional codes, etc. He will thus be able to benefit from numerous advantages, which he will give back to your company in return. The satisfied customer will feel listened to and will consolidate the close relationship he has with your company. Improving your position in search engine results Studies have shown that  of people only consult the first page of results on Google. Adopting an inbound marketing strategy by optimizing your company's SEO is therefore essential to ensure significant visibility and generate traffic.

An attractive return on investment (ROI) Unlike outbound marketing techniques, inbound WhatsApp Number List marketing techniques are much less expensive and more profitable. According to Demand Metric , inbound marketing costs 62% less and generates 3 times more leads than traditional marketing strategies. #1 – Case study of inbound marketing in IT and Tech inbound, marketing, B2B, tech, IT, Captivea Captivea is a company created in 2007, whose head office is based in Chambéry. It is also established in Paris, Grenoble and even has an international agency in Orlando .





Captivea supports companies in the integration of management software: GDPR compliance, marketing automation, CRM, ERP and the tailor-made development of software and applications in order to enable its clients to optimize their organization. The measures put in place Captivea took the initiative to move towards a marketing strategy because of the intensity of competition in the sector. In order to stand out, the company turned to inbound marketing after some documentation on the subject.” declared the CEO.