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He topic. Google News Initiative The Google News Initiative emerged as a way to address the crisis of credibility and trust that so-called digital media companies have experienced in recent years. Fake news, electoral scandals, data manipulation, wrong information, etc. In this way, Google placed authority at the center by associating the quality seal of the journalistic sector. The company not only opens new monetization possibilities for the press media, but also promotes the qualification of the generated content. now talk about the tools that make up this project, starting with the two that already existed and ending with the novelty. NCI – News Consumer Insights It's a way to help publishers create viable businesses working with Google Analytics focused on subscriptions.
With this tool it is possible to discover: which readers generate the most value Chinese Australia Phone Number List for a website; what is the most effective way to reach them; how to build a loyal user base; how to promote engagement among readers; how to convert users into subscribers who pay for qualified content with valuable information. To do this, this tool uses the concept of the funnel, dividing users into four types: occasional readers; loyal readers; lovers of the brand and its editorial line; subscribers.
By studying the data, it assigns scores to readers and then provides information to advance them through the funnel. DMB – Data Maturity Benchmark It is an engagement and monetization tool for the site's audience. It creates a diagnosis so that you know where a content channel is in relation to the maturity of its data and generates reports so that editors can know what steps they need to take to move forward. The idea is to take advantage of every opportunity to generate value, promote engagement and increase direct payment relationships. RCI – Realtime Content Insights And to close the great news. Google's new product provides real-time information that helps newspaper managers know which articl
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發表於 2024-3-9 12:22:34