Always change Customer behavior

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Therefore, to capture customers' thoughts, businesses first need to understand the nature of customer behavior specifically as follows: Basic elements of customer behavior There are four basic groups of factors when it comes to the nature of customer behavior, including: Marketing, individual customers, psychology and society. Marketing includes promotions, incentives, product marketing, packaging, positioning, and pricing policies. Personal includes customer's income level, age, gender, and occupation. Psychology is the customer's perception of the product, interest in the product, and purchase motivation. Society can be social status or social groups such as family, row, cultural area, ethnicity. is influenced by many surrounding factors, causing customers to have many different thoughts and behaviors when choosing products and brands.


Therefore, customers' purchasing behavior is always changing. Consumer behavior is different Email Data among customers Differences in customer behavior can be affected by income, gender, interests or culture, etc. Therefore, if customers are different , their consumption behavior when choosing products will also be different. Necessary information about customer behavior Necessary information about customer behavior for marketers is often expressed in terms of product design, price, advertising, positioning or distribution. Thereby, businesses make appropriate marketing decisions . Positive feelings determine purchasing behavior Customers who feel convinced when hearing a product introduction will have a positive tendency to easily buy products of the brand or business. Therefore, creating positive customer feelings is very important. Improving life The purpose of customer behavior is to improve the lives of customers.



Because when they have a stable source of income, purchasing essential, high-end products is to serve their health needs and make their lives better. Shows class or social status Customer behavior reflects lifestyle, class or social status. For example, shopping for products from big brands in the world such as LV, Gucci, Hermes, etc. shows luxury and economic conditions. Benefits of researching customer behavior Building a unique and effective brand and style To be able to create a sustainable foothold in the market, businesses must have a unique style and path that impresses customers.