The magnifying glass symbol is very common

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A plausible reason for the shift in position: large shops like Amazon have been relying on a centrally placed search field for years, which has gradually changed user expectations. In addition, the search field is particularly eye-catching. Search on Amazon Amazon shows us how: The search field is prominently placed in the middle of the header. Specifically, this means for your online shop: The search field must be clearly visible at the top of the page, more precisely in the header . Today it tends to be in the middle, see Amazon.de (this is now the case in almost 40% of the shops). But it can also be on the right, see Zalando. #2 Size A search field that is too small can be incredibly annoying.

It should be long enough so that users can easily type in longer search terms (“bicycle bag India Phone Number dark blue”, “Asus notebook 17 inch used”) without any problems. #3 Button design The search button should be clearly visible because it identifies the search field as such. A striking color is often chosen for it that is in harmony with the corporate design.  and is sufficient to identify the search field. different designs for the search field in the online shop The principle of “mobile first” is due to the fact that many websites today, even in the desktop version, only display the magnifying glass symbol instead of a search field, such as the Canon shop.



The disadvantage: on the one hand, the search function is less prominent and may not be noticed, but on the other hand, the search-savvy user cannot start typing their search query straight away. Magnifying glass symbol on canon.de Search for the search: It's not that easy on the desktop. #4 Features To be truly user-friendly and deliver the best results, e-commerce product search should have certain features. Auto-suggest and autocomplete As soon as I type the first letters into the search field on Google, the search engine suggests possible completions: Suggestions for search terms on Google This is practical because I can sometimes simply click on the appropriate term instead of having to write it out.