These keywords are highly competitive

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Above 80%: Most difficult keywords. You will have to invest a lot of effort in SEO and link building as well as time before you can enter the top 20 of Google. If you have a new site, focusing on highly competitive keywords may not be reasonable. From 60 to 79%: Keywords of medium difficulty. Getting into Google's top 20 with these keywords won't be easy either. However, with quality content and relevant backlinks , you could capture your competitors' positions in time. 40-59%: Keywords that are possible to rank for when you're just starting out. Less than 40%: Keywords that are easiest to rank for, likely with low search volume and very specific search intent. Discovering low competition, high volume keywords takes a lot of work and patience.

But if you're lucky enough to find a solid list of these Last Review search terms and be able to integrate them throughout your site, you'll have a very good chance of ranking well for these high-volume search terms. . Estimation of the level of competition To estimate the level of competition, we can assume that the scale is approximately the same. The main difference here is that the metric is a decimal between 0 and 1 and it measures the density of paying advertisers. The closer the score is to 1, the higher the number of advertisers currently bidding on that keyword. Also, the more difficult it will be to stand out in search results.




Above 0.80: among advertisers and are therefore likely to send traffic to paid results. We can deduce that if a keyword has a high density of advertisers, the search intends to complete a transaction. From 0.60 to 0.80: Keywords with average advertiser density. You can experiment with advertising on these keywords if your organic efforts aren't working, but you won't win quickly with these keywords either. Less than 0.60: Keywords with the lowest advertiser density. This may mean that they are under the radar of most competitors advertising in your industry, or that it is simply not profitable to advertise there.