Young generations are already growing

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YouTube videos are responsible for 82.83% of all views across the entire platform (ibid.) Only 0.63% of Google users click on a search result on page 2 of the search hit lists ( backlinko , 2022). This means: Companies must create at least the tenth best content in their target region and target language for a search term. Otherwise, they will not be noticed by 99.37% of Google users. Particularly shocking: 90.63% of all web pages do not receive any traffic from Google ( ahrefs , 2020). These are the causes of content shock Improved access to the internet: In 2017, there were only 3.44 billion internet users worldwide.


In 2022 there were already 5.28 billion. Hundreds of millions of additional users HK Phone Number are added every year. Democratization of websites and blogs: Content management systems such as WordPress and platforms such as Blogger and Medium enable users to publish content on the Internet even without programming knowledge. Every year, several million Wikipedia articles are published worldwide, competing with other web content for visibility ( statista , 2022). Mobile revolution: Laptops, tablets and smartphones enable content creation on the go.




Do you remember? A decade or two ago, in order to publish texts and images, you had to connect a digital camera to a computer using a USB cable. Social Media: The popularity of platforms such as Facebook, Twitter, Instagram and TikTok is blurring the boundaries between producers and consumers. up to become “prosumers” with social media. On social media, the content from private users competes with that of influencers, professional content creators and companies. Content marketing is becoming mainstream: Relevant content marketing successes such as Blendtec's YouTube series “Will it blend” and Red Bull's sports-related activities have quickly spread.