Should you care

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Tip Avoid using real names or details of research participants or people you know. This can skew the objectivity of user personas (you'll focus on designing for this person, rather than a group of people with similar characteristics). Share your findings and get buy-in from the team Socializing personas among stakeholders is essential for the design team to take action. All team members and stakeholders must have a positive association with people and see their value. As people become familiar with the characters, they begin to talk about them as if they were real people.


Thus, a well-built character almost becomes another member ID Number List of the team. Tip Generally, having signs, cards, action figures, and other real, physical objects is more effective at communicating to people and helps keep them top of mind versus having a digital version, such as a doc file or PowerPoint presentation. . Buyer Persona vs User Persona Now that you know what a character is and how to create one, it's time to answer one more question. What is a Buyer Persona and how is it different from a User Persona ?





Most likely, yes. In this section, we are going to highlight the main differences between the buyer and the user. The main difference is that a Buyer Persona is not necessarily a user. But they can be. A good example to describe it would be a personal computer. You can buy one for your own use and, in this case, you will be both a buyer and a user at the same time. But what happens if you buy a computer for your mother? Or for an employee? You are still the buyer. But not the user.