Customer Journey: What it is and how to map it for your business

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Have you thought about all the previous steps that a customer takes before purchasing? We refer to the phases they go through from identifying their need, carrying out their search and deciding on your product.That transition from prospect to customer is called Customer Journey and we see it in all types of purchases, from impulsive ones, to faster phases; even the most thoughtful ones. Taking it into account in your marketing strategy is essential to sell correctly, and here we will teach you how to use it. What is a Customer Journey  ? The Customer Journey is a model that allows us to evaluate and better.

Understand both the customer purchasing process and their experience with a product or service over time. Analyze all the phases that a user goes through from seeing your advertising until reaching the after-sales process. What your client does to purchase the product, their experience upon receiving it and how they feel after using it . How CU Leads all these factors contribute to whether or not your customer decides to continue consuming your products is the main point of this tool, and its results will help you improve the customer experience. But, if you don't care as much about what the customer journey.



The entire journey we will see is called “moments of truth” (MOT, for its acronym in English “Moment of Truth”). These are key in a client's purchasing process and will determine their decision . It is worth highlighting that the phases of the Customer Journey currently used choose to discard the two phases prior to the Moment of Truth, however, we clarify it here. Awareness phase The subject identifies a latent problem or need, but has not yet guessed what to solve it, he is not looking for solutions. After this need increases, he will look for information or a way to end it. Marketing Phase Discovery: Aware of their problem, the user begins to search for information to know how to solve it, what they really need and more.