Typically sales conversations need to be warmed up and you don’t always know who is going to bite first. So for the sake of time management you can multi-thread your way into an organization. Some tactical ways I approach this include: Use social media to leverage existing relationships and find warm company entry points Research the organization structure and decision-makers on Linkedin by searching for relevant job titles/keywords/locations Locate email addresses to initiate highly targeted outreach through Leadfeeder Contacts Here are some key questions to ask yourself that will help you understand your buyers and
what motivates them: What is their role, what are they responsible for, what keywords cameroon number dataset or descriptions highlight their main responsibilities? What goals do they typically have? Examples: Increasing pipeline, making better hires, cutting down customer support case to resolution time product/your solution solve for and why is this important to the primary stakeholder you’re reaching out to? What buying groups will be stakeholders and who do they partner with inside of their own company? Examples: Sales and Marketing, IT and Sales Operations, Human Resources and Legal Services
Who else will involve in the decision-making and evaluation process, and why? Example #1: The VP of Sales might involve their Regional Sales Managers: One of their common priorities is to build and maintain a healthy pipeline Example #2: The Director of Customer Success might involve the VP of Customer Support A shared priority of this group is to increase the company NPS Score Where would your solution fit within the organization and who would be involved after a purchase? Pro tip: Make sure those organizational leaders are a part of the early evaluation discussions.
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