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Further, we’ve found that people who are really ready to buy are more likely to click paid results than organic results, even if they’ve found your site organically while they were in the research phase. Plus, tons of studies show that doing PPC adds incremental traffic on top of your SEO seo and ppc graph So “I’m already doing SEO” is not a good argument against PPC. “It’s too expensive.” Putting aside the fact that SEO isn’t free it requires both technical and creative resources , PPC is only “expensive” if you ignore what you’re getting back from it.
  
There are tons of levers to pull in PPC to control spend so that you only pay for the clicks most likel wedding photo editing service  y to convert, which is the key to getting a strong return on your investment. “The clicks don’t convert!” If your prospect says PPC hasn’t converted for them in the past, one of a few things could be going on . They’re not tracking conversions properly. If it’s a business that gets a lot of calls, make sure they’re using call tracking so that calls are properly attributed back to the ads that drove them. . Their offer just isn’t compelling. If that’s the case no channel is going to deliver conversions.



Landing page problems. Maybe ads link back to the home page, so leads get lost, or the landing page isn’t focused. This can be solved with landing page optimization. . They’re not remarketing. The first time isn’t always a charm! More often than not, you have to take your date out to dinner a few times before you sleep with them—and sales courtship isn’t too different! If a visitor doesn’t convert right off the bat, all hope is not lost. Remarketing is a great CRO tool because it allows you to continue to engage with and nurture people who have already expressed interest in your website.