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When optimizing the <title> and <description> tags, you can consider implementing special characters that will cause "strange characters" to appear in the search results. This is an element that also catches the user's attention when viewing the search results. Some examples below: Two fives? strongly attract attention: The watch symbol associated with the products sold: Telephone symbol and number: In the last example (my own), customers clearly say that they called because the phone number was visible directly in the search results? and they don't go to the website because they don't have to.
Google does not prohibit the use of decorations in title and description, but it does not always have to display them. Quickies in cities As of January 2017, there are 923 cities in Poland (source: Wikipedia) 1 Phone Number List millionth city: Warsaw 4 cities from 500,000 to 999,999 11 cities from 200,000 to 499,999 23 cities from 100,000 to 199,999 72 cities from 40,000 to 99,999 111 cities from 20,000 to 39,999 187 cities from 10,000 to 19,999 178 cities from 5000 to 9999 219 cities from 2500 to 4999 117 cities under 2,500 Various industries need to appear below or above the maps presented by Google.

There are no such maps in small towns yet. The problem is reaching cities where we do not have an office? even virtual. What comes to our aid? local seo 2.0 ? That is: We create a landing page for a given town or city district We optimize headlines for the keyword + city We fill the subpage with a description with the name of the city (you can write a short history of a given city) We place products for sale the most popular) The simplest example to investigate is to enter sex shop sierpc" in the search engine.
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