On platforms like Twitter for example

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You can easily lose customers to negative reviews if you don’t deal with disgruntled buyers. Many negative comments about a brand probably don’t make it on TrustPilot, but they can still be seen by thousands of eyeballs.  comments can gain a lot of traction on their own through likes and retweets. Taking heed to comments can also help companies to improve their brand’s position and bring in new clients.

One in three consumers discovers new products C Level Contact List and brands through social media, which means that they are likely to ask questions, comment about them, or express interest in some other way. By responding to these curious social media users, we can turn them into customers early through promotions and discounts. More importantly, responding to comments increases social media engagement and visibility, leading to better brand awareness.



Manage Your Brand’s Reputation The public nature of social media means that, whenever we’re dealing with a negative comment or responding to a question, a lot of eyes are on us. How we handle these comments goes a long way towards shaping brand perception and reputation. For example, as per ReviewTrackers, customers expect a response within 7 days of posting a negative review.