Think about the brands you interact with every day and how color plays a role...

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Determine the primary color and secondary color. Every brand, regardless of color palette, needs a dark color and a light color for balance. These colors can be pure black and white, but can also be hues such as dark gray and off-white. It depends on the visual representation you want to achieve. Your brand may only need one primary color plus balance colors. For example: Netflix only uses red, black and white. Step 4 : Use the brand color palette builder to create different looks. Once you have your primary and secondary colors, it's time to create some paintings. Remember, you will always need black and white or a close version of it that matches your brand colors.

Keep this in mind when creating panels. Step 5 : Choose a basic color palette. Save your phone numbers list favorite color palettes to guide designers who will later work on your brand identity. Step 6 : Choose a secondary color palette. Choosing a secondary brand color palette is entirely up to you. You may or may not need it. But it is preferable to create it from scratch, use one of the colors in the basic palette to start from. How did the most famous brands choose their colors? .Coca Cola is red, Cadbury is purple, Apple is white, and why brands like Google play use multiple colours. Coca- Cola Coca-Cola's distinctive red color appeared for practical reasons. According to the brand : “Since the mid-1990s, alcohol has been taxed but soft drinks have not, which is why at that time we started painting our kegs red so that tax officials could distinguish them from alcohol during transport. But it was a good move for other reasons, including that we now know that red can be a trigger for impulsive purchases.




Cadbury _ Rumor has it that Cadbury Royal Purple, also known as Pantone 2865c, was chosen as a tribute to Queen Victoria. More than 100 years old, Cadbury first attempted to trademark the color in 2004, however, it started a chocolate war with Nestlé, which argued it was not distinctive enough to own it. In 2008 Cadbury secured its brand to prove that iconic colors were worth fighting for. Apple Apple I choose white Steve Jobs for two reasons. The first reason is his knowledge that white is the color of purity, and so it was in line with his vision of beautifully designed products. The second reason was because of competition; At that time, the dominant shade used by computer manufacturers was grey. Conclusion: Distinctive numbers are the ones that are easy to remember, charismatic people are the people we remember the most, and the same is true for brands. A distinctive identity with a strong presence is what is remembered compared to competitors. The method of combining simple textual and visual elements is what conveys this distinction to the audience and entrenches it in their minds.