Customers on its social media pages.

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By posting comments about its company on its social media pages, Glossier looks good, makes the customers who are featured happy like this example below, and reduces the need to write its own content. Glossier UGC example on Instagram Glossier UGC example on Instagram  Consider Influencers Influencers in your industry and community can boost your social media efforts, especially on Instagram and TikTok. Because these platforms are built around like-minded people, you can leverage relationships with followers. Influencer marketing has seen


a boom in recent years and it's not only celebrities that can be useful to brands, micro and nano influencers can help extend a company's reach in a niche sector or area if chosen properly. The right influencer can draw people to your brand and Cambodia Phone Number List communicate your values or ethos in a way that wasn't achievable through your own content efforts. If you feel you have created a winning piece of noteworthy content, look for influencers who are likely to share that sentiment. There are lots of platforms out there to help find the right influencers that share content similar to yours and have a good-sized audience following content like yours. Tip: Here's an influencer marketing brief template to help you approach an influencer and give them an idea of what





you're looking to achieve.  Use Visual Content Images are essential in your content marketing across all channels as they attract attention and have been proven to increase views, shares, and engagement. According to HubSpot's State of Marketing  report, content that delivers the greatest ROI is videos at  and images at  . This means that half of marketers surveyed are using video in their content while  use imagery. Media formats with highest RO?I - HubSpot Media formats with highest RO?I - HubSpot Social media posts with an image or video have more chance of being shared and favorited. So get creative with your visual .